Learning By Design: GTM

AI-native GTM and RevOps to power your growing sales team.

We clean up your CRM, build your target list, and set up AI workflows for personalized outbound, so your salespeople spend their time selling.

For seed and Series A B2B companies moving past founder-led sales.

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What we set up

Your CRM

We move you to the right CRM or clean up the one you have, so your team works from one place.

Your target list

We turn what you know about your best customers into accounts and contacts a rep can actually work.

AI-assisted outbound

Agents handle account research and first drafts. Your team edits and sends.

We can also help you hire the rep. Everything we build lives in your tools, and your team owns it.

Seed or bootstrapped

You're hiring your first non-founder salesperson and want them productive from the start.

Series A

You have a few reps and a pile of tools. We set up RevOps and enablement so it runs as one system.

Recent work

Chestnut

Insurtech · backed by a16z

New tooling, a CRM migration and a cleaned-up list, ready as their first AE started.

Week 1

ICP meetings booked by the new AE

Willow Education

K12 edtech · backed by Transcend, CSGF

CRM migration, list building and an offshore SDR working with AI. 50+ meetings from 500+ target accounts.

~5x

revenue growth on track for next year

100 School

AI upskilling · B2C to B2B

Turned a consumer brand into an enterprise offer and sales process. Customers include BCG, Vanta and Ocado Retail.

$150K

closed, with $1M+ in pipeline

Roo

Vet marketplace · post-Series A · backed by Floodgate, Jackson Square Ventures

Built and deployed a paid ads manager for Facebook and Instagram in two weeks.

500

shifts advertised each week

XtraMath

Nonprofit · funded by NewSchools

Built relationships with funders, foundations and partners.

$100K+

in new funding from NewSchools

Edstruments

School finance · backed by CSGF

In progress: an agent that researches accounts and drafts outreach for their new SDR.

5–10

target meetings a month

"A new CRM, 150 personalized emails and 5+ high-value meetings a week."James Cryan · CEO, Willow Education

"He didn't just advise, he showed up like a cofounder."Max Haining · CEO, 100 School

Who you'll work with

David Fu

Founder & CEO · GTM and RevOps

Co-founded Streetlight Schools, helped scale African Leadership Group 10x, and teaches at Penn GSE. Leads GTM for Willow, 100 School and Chestnut.

Vedansh Garg

Co-founder & CTO

Builds AI products end to end, for Fortune 500 companies and startups. Builds the agents and integrations behind our GTM work.

Felix Akojenu

AI GTM Engineer

Builds our GTM automations, including the Edstruments outbound agent. Has built lead-gen pipelines, AI proposal tools and 10+ CRM integrations. Background in electrical engineering and computer science.