B2B By Design
B2B By Design

Your consumers love it. Businesses will pay for it.

A 90-day, done-with-you sprint for B2C founders. We player-coach your CEO and CTO to launch a B2B AI-native offer, build the enterprise demo, and start selling to companies that pay.

For founder-led B2C companies with a live product and real users.

Book a call Read the 100 School story
Where 100 School's B2B offer landed
BCG Vanta Ocado Retail HiBob

Most B2C companies shouldn't stay B2C.

You built something people love. Then you met the bill for reaching them: paid acquisition, platforms that change the rules, users who won't pay what the product is worth. That isn't a product problem. It's a market problem.

B2B used to need a sales team and a big engineering team. AI shrank the engineering bill. We'll coach you through the selling.

90 days. One B2B offer. Live.

David works alongside your CEO on the offer and the sales motion. Vedansh works alongside your CTO on the enterprise build. We join the discovery calls, not just the planning calls.

Weeks 1 to 3

Decide

Discovery with your existing users and 10 to 15 enterprise buyers. Pick one B2B buyer and one use case. Write the offer, the pricing and the pilot structure.

Weeks 4 to 8

Build and sell

Vedansh and your CTO ship the enterprise layer on your existing product. David and your CEO build the target list, the proposal and the pipeline, and run discovery calls together.

Weeks 9 to 12

Close and hand off

Pilot proposals out, pilot-to-paid terms set, the sales process written down, and your CEO running calls without us.

You leave with
  • A B2B offer with pricing
  • An enterprise demo on your product
  • A proposal and pilot template
  • A pipeline in your CRM
  • A CEO who can sell it
Case study

100 School: from 20,000 learners to a B2B business.

AI upskilling · B2C to B2B · CEO Max Haining

$1M+
enterprise pipeline created
$150K
revenue closed
5
pilots that led to paid engagements
  • Ran discovery on both sides. Learners and enterprise buyers, side by side, then turned messy feedback into a few crisp decisions. The answer: enterprise AI upskilling.
  • Got the right people in the right seats. Brought in the person who relaunched the B2C challenge, so Max could focus on selling B2B.
  • Made the value tangible. Prototyped an enterprise value dashboard with AI, so buyers could see the outcome before they signed.
  • Sold together. Rewrote the enterprise story and the proposal, built the pipeline and sales process, and sat in discovery calls with Max until he didn't need us there.
"David didn't just advise. He showed up like a cofounder."Max Haining · CEO, 100 School
Read the full story

Where they started

100 School had what most consumer founders want: a brand people loved and a free challenge with 20,000+ sign-ups. What it didn't have was a business model that paid. Max was juggling two hard problems at once: relaunching the B2C product and figuring out which B2B opportunity was worth betting the company on.

What we did

We didn't hand over a strategy deck. We joined the team. We ran discovery with learners and enterprise buyers side by side, brought in the person who relaunched the B2C challenge so Max could focus on B2B, prototyped an enterprise value dashboard with AI, and sold alongside Max until he didn't need us in the room.

What happened

Free pilots turned into paid engagements. 100 School built $1M+ in pipeline and closed $150K, with projects across BCG, Vanta, Ocado Retail, New Balance, HiBob and HG Capital portfolio companies Prophix and Lucanet. The B2C brand kept growing alongside it.

In Max's words

"David has been a cheat code for 100 School. He brought both clarity & momentum when we were juggling two hard problems: (1) relaunching transformational and differentiated B2C learning product while (2) validating the right B2B enterprise AI upskilling opportunity to monetize. ... David didn't just 'advise.' He showed up like a cofounder, helping me align, prioritize, and face the uncomfortable decisions you otherwise avoid when you're tired & moving fast. ... resulting in 7-figure pipeline created and 6-figures in revenue closed with 5 pilots (and counting that have led to paid engagements), including with blue chip clients like BCG, Vanta, and Ocado Retail."Max Haining · CEO, 100 School

Why it matters for you

It took us about six months the first time, without a playbook. B2B By Design is that playbook, run in 90 days.

Not on the sideline. On the field.

Strategy firms

Hand you a deck.

Agencies

Do it for you, then leave.

Coaches

Advise from the sideline.

Player-coaches

Get in the room with you, then hand you the ball.

Who it's for

Built for

  • A live B2C product with real users
  • Strong engagement, painful acquisition costs
  • A CEO who will sell and a technical lead who will build

Not for

  • Pre-product teams
  • Teams with no users yet
  • Wanting an agency to sell for you
  • No one to own the build

Your player-coaches

David Fu

David Fu

With your CEO · offer and sales

Took 100 School from consumer brand to $1M+ B2B pipeline. Co-founded Streetlight Schools, helped scale African Leadership Group 10x, and teaches at Penn GSE.

Vedansh Garg

Vedansh Garg

With your CTO · enterprise build

Builds AI-native products end to end, from Fortune 500 voice AI to JetWriter's 500K users.

Questions

Will B2B kill our consumer product?

No. 100 School's B2C brand kept growing while B2B became the business.

Do we need a sales team first?

No. Your CEO sells. We sit in the calls until you don't need us.

How much engineering time does it take?

Your technical lead, working with Vedansh. We build on your existing product, not a rebuild.

What if we're not ready?

We'll tell you on the first call, and point you at what to fix first.

What happens after 90 days?

You run it. If you want more, we can keep coaching, build your outbound engine, or build the full enterprise product.

Ready to go B2B?

Book 30 minutes with David. Bring your product, your users and who you think would pay for it at work.

Book a call
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